Here is my interview with Katy!
Me: What do you want your customers to know most about your products?
Katy: I feel that I offer functional jewelry that you can wear everyday with jeans and a simple white t-shirt, yet you can wear it to a formal function if preferred. I don’t want my customer to seem pressed on the thought of “I love this necklace, but where am I going to wear it?” I want them to be more, “I love this necklace, and I can wear it with anything”. I want there to be “No Fuss”. Jewelry shouldn’t be complicated, it should be enjoyable. That is why I feel I create jewelry that is much more appealing and affordable to a wider range of woman, from the younger jewelry lover to the seasoned shopper.
Me: What inspires you to create?
Katy: I get inspiration from everything from a shower curtain, to sunsets. I know that sounds cliché, but really there are great color combinations in sunsets. I also get my muse from new supplies. I really have an addiction to beads and gems. I buy way to much stuff, but I just cant help myself. Having new supplies really keeps me excited to sit at my work bench for hours on end.
Me: What is your favorite thing about your craft?
Katy: This question is tricky, but when I sit down and think about it, one of my favorite things about my craft is it is very competitive, but that keeps me on my toes. I like a little friendly competition. With jewelry, I love that everyone can take part in this particular medium. It is a little piece of wearable art that you can take with you and wear with pride every day, to work or even the grocery store. It makes art become functional. I love that it is an appealing part of the art world that seems to be able to survive even in the hardest of times.
Me: What are your Twitter tricks of the trade?
Katy: I really don’t have time to log in and out of all the accounts I use online on a daily basis, so I use Facebook, primarily to twitter from. I used to use Tweetdeck, but it started to have some glitches a little while back, and I just couldn’t seem to find the right patch. I am sure it is fixed by now, but again, TIME! So anyways, I linked my Facebook fan page to my Twitter account and “whola” I get two birds with one stone (no birds were actual harmed in this sentence) and only have to type something once. I may not seem like much, but it is a time saver for me and works just great.
Me: What is one of your business resolutions for the New Year?
Katy: I really want to beat each month’s sales, compared to last years, and have my profit margin higher as well. To achieve this I feel a combo of getting more money per piece, and as well as tighten down on my expenses / cost of goods sold (COGS) will help me reach my 2010 business new year’s resolution.
This week, Katy is offering a special Etsy Twitter Team Shop of the Week Discount! 15% off all regularly priced items, now thru May 2nd. Enter code “Etsytwitter15” in message to seller during checkout. Discount will be refunded via Paypal.
ALSO: special promo item, these earrings will be on sale for only $7, regularly $16, no code necessary.
Etsy Shop http://www.etsy.com/shop/southpawstudios
Twitter: http://twitter.com/SouthPawStudios
Facebook http://www.facebook.com/SouthPawStudios
BLOG http://southpawstudios.blogspot.com/
Main website http://southpawonline.com/
Bead website http://www.etsy.com/shop/southpawsbeads
Twitter: http://twitter.com/SouthPawStudios
Facebook http://www.facebook.com/SouthPawStudios
BLOG http://southpawstudios.blogspot.com/
Main website http://southpawonline.com/
Bead website http://www.etsy.com/shop/southpawsbeads
Written by Judy
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