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Jumat, 07 September 2012

Irresponsible automation and aggregation


Hi Zachary, I'll give expressing my frustrations with these apps and my case against them a shot...
When I say "irresponsible," I realize that the responsibility lies with the user with regards to how a service is leveraged, but auto-aggregators like Twitterfeed and Paper.li encourage antisocial behavior and discourage meaningful conversation. Real skill and creativity may have gone into the development of these services, but they are antithetical to the true Twitter community.
1.) Twitterfeed et al disallows engagement. These RSS feed services push out robotic tweets with headlines that cannot be optimized for 140 characters. What’s worse, they often end in ellipses rendering the headline unreadable, sometimes even cutting off the link (?!). Although Twitterfeed allows the inclusion of a hashtag at the beginning of the RSS feed being pushed to Twitter, it's the exact same hashtag for every post. No thought can be given to what's most appropriate per story. Mentions/handles aren't included in these automated RSS feeds, so pinging Tweeps relevant to the story is an impossibility.
2.) Twitterfeed doesn’t give credit where credit is due – to original authors. When Twitterfeed users plug in a handful of RSS feeds from influential blogs, unbeknownst to the blogger, they are spewing out others content, not curating that content. I'm guessing that Twitterfeed users who do this do so because they lack their own original content for spreading to social channels. There’s nothing wrong with curation, but giving props to the content creator should be done whenever possible.
3.) Twitterfeed and Paper.li robotically push content that the user is unlikely to ever read. This is potentially harmful to brands that use these services. The brand could be aggregating, essentially endorsing, stories that are completely out of line with the company’s policies or mission statement. The brand could be Tweeting a story that expresses negative sentiment about the brand itself and it wouldn’t even know.
I would be uber thrilled to see services like Twitterfeed, and even Paper.li die after Twitter’s API changes. However, my gut (and reading Ben Brooks) tells me that Twitter’s API crackdown won’t steer the network towards more meaningful, organic conversations, but away from them :/

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